a clear message that says exactly who you are
a simple message that is easy to understand
a compelling message that sets you apart
"So what do you do?"
As a business owner, it’s the question you get asked most often. And if you’re like most entrepreneurs, you struggle to answer it. Of course you say something, but you wonder if your words are the right words.
This is where I can help.
I'm Erik
I was a pastor for over 20 years, and now (among other things) I’m a certified copywriter.
copywriter [noun] : Someone who writes compelling words in order to market, sell, educate, and/or engage a specific audience.
In ministry, my heart was to come alongside people and help them - I asked questions, listened, and then crafted messages to encourage and motivate them.
Not much has changed.
Today, my heart is to draw alongside business owners and help them - I ask questions, listen, and then craft messages t0 meet their most important marketing needs.
Book a call with me and let's see if we're a good fit to work together.
Peel back the layers and at the very center of your business is one core message. It tells the story of who you are, what you do, how you do it, who you do it for, and why you do it.
That message is everywhere - It's on your website and in your social media. It's on your business cards and in your publications. It's what comes out of your mouth whenever someone asks you what you do.
​
So.... the most important marketing step you take is getting that message right.
I remember how confusing all the noise was. As I started to build my own personal brand, everyone was telling me something different was the most important "thing" I needed to do.
​
I needed a marketing manager and a sales funnel. I needed top notch social media and ad space. All would be lost if I didn't map out a system for getting clients and join a marketing mastermind. The stress was real.
​
But here's what I've learned...
​
You don't need to read another book, and you don't need a marketing mentor. You don't need an expensive web designer, and you don't need another online course.
​
Not yet . Maybe not ever.
​
What you need is a clear, simple, compelling message to tell the world about your business. That is your most basic, fundamental, foundational need. You can't do anything else without it.
Get that and you'll be ahead of the competition...
Introducing:
The Core Message Kit
Here's what you'll get:
1) A CORE MESSAGE document, written in the voice and tone of your target audience, to use on all your marketing platforms, positioning your product or service as the best solution.
This PDF will include the following elements:​
​
-
3 A.M. Blurt (Your business distilled into one powerful sentence).
​
-
Essentials List (answers to the questions "Who are you?" "What do you do?" "Who do you do it for?" "How do you do it?" and "Why do you do it?"
​
-
The Big Promise (Your product's guaranteed outcome).
​
-
Elevator Pitch (The words to say when you have less than 10 seconds to convince someone you're the solution to their problem).
​
-
Origin Story (Brief account of how your business came into being).
​
-
Three Portraits (word pictures of emotional results your customers can expect).
​
-
Unique Sales Position (Who you are, and what makes you uncommon as a brand or business).
​
-
Unique Selling Proposition (How what you do is done differently (ahem, better).
​
​
You’ll be able to use all this in conversation, in emails, on your website, and on social media – everywhere and anywhere you and future customers come together.
​
Finally you'll have a clear, simple, compelling way to get the word out about who you are and what you do.
​
2) A HOMEPAGE (words only) to amplify your core message and introduce your business to the world.
​
This page includes a headline, tagline, about me, benefit bullets, and a call to action. (design and setup available at additional charge).
​
​
3) A LEAD EMAIL so you can introduce yourself to those interested in your products or services.
This email will be designed to grab a reader's attention as well as begin to nurture an ongoing relationship with them.
​
​
4) A COPY AUDIT of up to three pages of existing copy (from your website, emails, past promotions, etc.). I'll read it over and make some concrete suggestions.
​
Here's how we'll do this:​
Step 1: Clarify. We’ll start with a short phone call, and if we decide to work together we’ll talk more. I’ll ask lots of questions and listen carefully so that I can capture what you and your business are all about.
​
​​
Step 2: Simplify. I’ll untangle your thoughts and organize them so that anyone can understand exactly who you are and what you do.
​
​Step 3. Amplify. Through the art and science of copywriting, I’ll figure out the best words to communicate with your ideal clients so they’re left with no doubt that you are the perfect solution to their problem.
​
Here's what it will cost:​
Shop around, or click here, and you'll see comparable packages commonly pushing into five figures!
​
​
In fact - I truly don't know of a more affordable solution. That's intentional on my part. My heart is to help (not gouge) entrepreneurs.
​
​
The cost of this "Core Message Kit" is $2000. You'll pay half to begin the project and half upon completion - $2000 for the marketing confidence that comes from knowing you've got the right message to attract and convert your ideal clients.
​
​
Our first phone call is free, so what do you have to lose?
​
Don't do what I did - wasting time and money only to discover I needed to go back and get my most important message right.
The guarantee:
This product comes with a 100% Money-Back Guarantee. If at the end you decide I haven't fulfilled my commitment to you, and you feel unsatisfied with the product I've delivered, just let me know and I'll give you your money back.
​
I don't know of any other copywriting services that offer this kind of guarantee. That's how confident I am that you'll be pleased with the finished product.